Talk to the Founder

New products and updates from Mac.

Mac's end of year 2023 Founder's Update.

Mac's end of year 2022 Founder's Update.

Good news: we have a product heavy update. But before we jump into the new releases and restocks,...

Generally, my quarterly updates end with a section on product and upcoming drops. But we have som...

Congratulations to the 250+ people who have completed the 100 day challenge since we launched the...

Earlier this year, I Slacked our team the following message: I think many of you have felt a sh...

When merino wool was relatively unknown, but gaining popularity in the outdoor industry, I saw an...

2020 permanently altered the course of our business. We missed our woven shirt goal by 35%. Ouch!...

I’m on a text chain with some buddies scattered around the country and most of us are starting to...

I’m glad Q2 is behind us (as I’m sure many of you are too)! The shift in consumer behavior becaus...

To our Wool&Prince Community UPDATE 4/8/2020: We are grateful for your support during this ...