Own less, own better, and get back to the things you love doing.
About us →
New Arrivals
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Interlock Crew Neck Tee
€104
Aurora Blue
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Interlock Crew Neck Tee
€104
Espresso
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Interlock Sweatshirt
€140
Black
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Signature Long Sleeve Henley
€94
Aurora Blue
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Signature Long Sleeve Henley
€94
Forest Night
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100% Wool Polo
€98
Aurora Blue
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100% Wool Polo
€98
Terracotta
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Wool Linen Crew Neck Tee
€88
Cerulean Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince