Own less, own better, and get back to the things you love doing.
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New Arrivals
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Stretch Tech Chino Trouser
€208
Cedarwood
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130 Button-Down Shirt
€170
Aurora Blue & Terracotta Plaid
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Stretch Tech Chino Trouser
€208
Odyssey Gray
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Signature Long Sleeve Raglan Tee
€104
Ochre
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Sweater Polo
€138
Clay
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Signature Crew Neck Tee
€84
Moss Green
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Sweater Hoodie
€170
Dark Olive
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Signature Crew Neck Tee
€84
Alpine Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince