Own less, own better, and get back to the things you love doing.
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Merino essentials
“I’ve been wearing the shirt for 4 days straight and it feels fantastic and doesn’t smell. I’m blown away!”
Shop now →New Arrivals
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Ponte Travel Hoodie
€230
Black
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Signature Short Sleeve Henley
€84
Ash Brown
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Signature Short Sleeve Henley
€84
Black
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Pique Polo
€104
Spruce Green & Washed Navy Birdseye
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Signature Polo
€94
Fern Green
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100% Wool Polo
€98
Rustic Red
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100% Wool Polo
€98
Light Blue
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100% Wool Crew Neck Tee
€88
Rustic Red
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince