We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Stretch Canvas 5-Pocket Trouser
€208
Castlerock
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Ponte Travel Hoodie
€240
Black
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Signature Polo
€100
Pine
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Signature V-Neck Tee
€84
Burgundy
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Ponte Travel Hoodie
€250
Odyssey Gray
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Stretch Canvas 5-Pocket Trouser
€208
Black
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Signature Long Sleeve Tee
€104
Burgundy
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Signature Crew Neck Tee
€84
Pine
Own less, own better, and get back to the things you love doing.
About us →
Level up your layers
Our midweight Honeycomb Waffle Quarter-zip adds depth to any outfit with its unique, eye-catching texture.
“Used this sweater for real estate closings, to airport outfits, to just a warm layer! Love the color and the comfort of this quarter zip.” —Earl
Best Sellers
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130 Button-Down Shirt
€170
Silver Jade & Ash Brown
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210 Button-Down Shirt
€180
Blue Oxford
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Interlock Jogger
€170
Black
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Signature Crew Neck Tee
€84
Silver Birch
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100% Wool Crew Neck Tee
€94
Washed Navy
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Signature Polo
€100
Charcoal Heather
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100% Wool Undershirt
€90
Natural White
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Boxer Briefs
€50
Black & Gray End-On-End
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our factory partners since 2013.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince