Own less, own better, and get back to the things you love doing.
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Layering made easy
Build your wardrobe with simple, easy-to-layer pieces that will become your everyday essentials.
Shop now →New Arrivals
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Ponte Travel Hoodie
€230
Black
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Signature Short Sleeve Henley
€84
Ash Brown
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Signature Short Sleeve Henley
€84
Black
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Pique Polo
€104
Spruce Green & Washed Navy Birdseye
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Signature Polo
€94
Fern Green
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100% Wool Polo
€98
Rustic Red
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100% Wool Polo
€98
Light Blue
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100% Wool Crew Neck Tee
€88
Rustic Red
“There is no better shirt.”
Our 130 Button-Down shirt is our customer favorite for a reason.
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We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince