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We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

New items marked down in the retiring section. Free Shipping and VAT paid for EU & UK customers. New items marked down in the retiring section.

Talk to the Founder

Q4 2022 Founder's Update

Eastern Washington

I recently pulled the trigger on a ~$2,000 bandsaw from Harvey Woodworking on Black Friday. I love the bandsaw, but hate the company's pricing tactics. They adjust their prices and promotions daily. A couple weeks after I purchased the bandsaw, the price of the bandsaw was $150 cheaper than what I paid on Black Friday. That’s annoying…

At Wool&Prince, we’re committed to simple, everyday pricing and transparency around the few promotions we do run. This creates a more respectful relationship with our customers instead of gimmicky promotional messaging like “this won’t last long”, “don’t wait”, “biggest deal of the year”, or “best price ever”. If you want to geek out on “Non-coercive marketing” read this piece.

Everyday pricing—aside from being something I personally value —helps our business too. Frequently changing prices is labor intensive and spikey order volume puts unnecessary strain on our warehouse and customer service teams. Additionally, we want customers and prospective customers to have confidence in our prices every day of the week.

In a perfect world, we’d never run a single promotion. However, we need a way to incentivize purchases of older colors, fits or styles, so we have a modest retiring section on our site. We also have evergreen concepts like buy 2+ and save (warehouse/shipping efficiencies), bundles on select items (slower sellers or new product traction), and a gift with purchase in November (customer appreciation).

I'm curious how you shop:

 

Upcoming Product:


Ponte Vest (January)

We're using our best selling ponte jacket fabric in a new vest style.

Merino wool ponte vest

Half-Zip Pullover (January)

The half-zip pullover will be restocked in our black marl ponte colorway (currently available in our full-zip).

100% polos and tees (January)

We reengineered our 100% merino wool jersey fabric by reducing the fabric weight from 205gsm to 180gsm. We utilized an 18.5 micron yarn and a finishing technique that increases durability and pill resistance.

French Terry (February)

An assortment of new styles in our French Terry fabric. Full-zip hoodie (similar to the popular travel hoodie), jogger, and sweatshirt.

Merino wool french terry collection

Restocks (February)

As usual, more polos, crew necks, v-necks, and undershirts

Other updates:


Holiday Potluck:



Holiday party at Quarterworld Arcade:




Warehouse sample sale:




Personal updates:


Our youngest Wool&Prince intern : )


Bikepacking trip to Stubs Stewart

24 hour overnighter to Burnt Lake



As always, please comment below if you have any thoughts or questions.

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