We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Waffle Henley
€152
Moss Green
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Honeycomb Waffle Quarter-zip
€174
Forest Night
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170 Button-Down Shirt
€180
Black Twill
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Stretch Tech Chino Trouser
€208
Cedarwood
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Ribbed Beanie
€58
Pine
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Sweater Polo
€138
Clay
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130 Button-Down Shirt
€170
Aurora Blue & Terracotta Plaid
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Stretch Tech Chino Trouser
€208
Odyssey Gray
Own less, own better, and get back to the things you love doing.
About us →
Best Sellers
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130 Button-Down Shirt
€170
Silver Jade & Ash Brown
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210 Button-Down Shirt
€180
Blue Oxford
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Interlock Jogger
€170
Black
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Signature Crew Neck Tee
€84
Silver Birch
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100% Wool Crew Neck Tee
€94
Spruce Green
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Signature Polo
€100
Charcoal Heather
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100% Wool Undershirt
€90
Natural White
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Boxer Briefs
€50
Black & Gray End-On-End
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince