Own less, own better, and get back to the things you love doing.

That's why we bring the time-tested benefits of merino wool to everyday garments. We believe that you get more out of life when you have fewer—but better—things.

OUR PRODUCTS

Everyday Merino

Wear merino everyday, no matter what you have planned.

OUR WOOL

We love wool

Wool—nature's original performance material—allows us to make garments that you can wear more and wash less—way less—thanks to wool’s natural properties.

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OUR ORIGIN

100 days straight in wool

In 2013, our founder Mac wore a wool shirt for 100 straight days without washing or ironing to prove the benefits of wool. The concept went viral, and Wool&Prince was born.

On our blog, Mac gives a personal update of where we’ve been and where we’re heading. It’s a chance for customers to provide feedback and suggestions to the team.

Read the Founder's Blog →

SUSTAINABILITY

Buying a shirt won’t save the planet.

We strive to make long-lasting, timeless styles that don't need frequent washing. As a company, we will always strive to build a more sustainable apparel company, knowing that our work here is never complete.

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"I think the simple math shows that spending a little extra money to get quality is actually cheaper than buying 7 shirts that can't even do one of the things this Wool&Prince shirt can."

Jayce G.
"Wool&Prince's merino wool shirts..no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no."

Tom V.