New Arrivals
100% Wool Polo
€108
Hunter Green
Signature Crew Neck Tee
€84
Cedarwood
100% Wool Crew Neck Tee
€94
Hunter Green
100% Wool Undershirt
€90
Black
TENCEL™ Sun Hoodie
€160
Khaki Heather
Signature Short Sleeve Henley
€94
Sage Green
Signature Polo
€100
Slate Gray
Signature V-Neck Tee
€84
Natural White
Midweight Pique Button-Down Shirt
€198
Olive
Interlock Crew Neck Tee
€114
Olive
Signature V-Neck Tee
€84
Gray Heather
Midweight Pique Button-Down Shirt
€198
Black
100% Wool Crew Neck Tee
€94
Lavender
Interlock Crew Neck Tee
€114
Charcoal Heather
Stretch Tech Chino Trouser
€208
Cedarwood
Stretch Tech Chino Trouser
€208
Odyssey Gray
Long Boxer Briefs
€58
Black
Boxer
€60
Marine Blue
Long Boxer Briefs
€58
Black & Gray End-On-End
Boxer
€60
Black
Signature V-Neck Tee
€84
Iron Gray
-
"The Best Clothes for a Men's Travel Capsule Wardrobe."
-
"Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no."
Tom V. -
"Mac Bishop's kickstarter for a miracle wool shirt that doesn't need to be washed exploded across the internet."
Stan Alcorn
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.