New Arrivals
Midweight Pique Button-Down Shirt
€198
Vintage Blue
Interlock Travel Hoodie
€228
Black
Interlock Long Sleeve Tee
€148
Charcoal Heather
Midweight Pique Button-Down Shirt
€198
Espresso
Interlock Crew Neck Tee
€114
Cedarwood Heather
Signature Long Sleeve Polo
€104
Hunter Green
Stretch Tech Chino Trouser
€208
Black
Waffle Henley
€152
Hunter Green
Ponte Travel Hoodie
€260
Odyssey Gray
Ponte Full-Zip Jacket
€220
Black
Signature Crew Neck Tee
€84
Spiced Pear
Interlock Long Sleeve Tee
€148
Black
Signature Long Sleeve Henley
€104
Odyssey Gray
Signature V-Neck Tee
€84
Hunter Green
Boxer Briefs
€50
Cobalt
Stretch Tech Short
€160
Black
Long Boxer Briefs
€58
Hunter Green
Ponte Travel Hoodie
€260
Black
Signature Crew Neck Tee
€84
Odyssey Gray
Ponte Full-Zip Jacket
€220
Black Marl
Signature Long Sleeve Henley
€104
Light Gray End-on-end
Signature Crew Neck Tee
€84
Hunter Green
Signature V-Neck Tee
€84
Charcoal Heather
TENCEL™ Sun Hoodie
€160
Khaki Heather
Boxer Briefs
€50
Hunter Green
Signature Crew Neck Tee
€84
Cobalt
Signature V-Neck Tee
€84
Iron Gray
100% Wool Polo
€108
Hunter Green
Signature Crew Neck Tee
€84
Cedarwood
100% Wool Undershirt
€90
Black
100% Wool Crew Neck Tee
€94
Hunter Green
Signature Short Sleeve Henley
€94
Sage Green
Signature Polo
€100
Slate Gray
Signature V-Neck Tee
€84
Natural White
Signature V-Neck Tee
€84
Gray Heather
Interlock Crew Neck Tee
€114
Charcoal Heather
Stretch Tech Chino Trouser
€208
Cedarwood
Stretch Tech Chino Trouser
€208
Odyssey Gray
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.