Sale
Save on select styles/colors before they’re gone for good.
Sale items are eligible for exchange or gift card only, no refunds.
Signature Crew Neck Tee
€42
Cerulean Blue
100% Wool Crew Neck Tee
€65
Terracotta
Signature Crew Neck Tee
€58
Alpine Blue
Signature Long Sleeve Raglan Tee
€72
Ochre
Signature Short Sleeve Henley
€65
Ash Brown
Wool Linen Crew Neck Tee
€63
Cerulean Blue
Signature Crew Neck Tee
€58
Terracotta
Signature Polo
€70
Rosewood
100% Wool Polo
€54
Terracotta
Signature Polo
€50
Cerulean Blue
Waffle Henley
€106
Moss Green
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"The Best Clothes for a Men's Travel Capsule Wardrobe."
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"Wool&Prince's merino wool shirts...no washing, no ironing. Does it smell? My wife, my most reliable witness, reports no."
Tom V. -
"Mac Bishop's kickstarter for a miracle wool shirt that doesn't need to be washed exploded across the internet."
Stan Alcorn
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
Working directly with our mill & factory partners since 2013.
Get to know our founder
Mac's story, in his own words.