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United States
Europe
Europe

We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at euhelp@woolandprince.com including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here

Care Instructions

BUTTON-DOWNS & SPREAD COLLAR

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

TEES, UNDERWEAR, & SOCKS

Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

100% MERINO TEES & POLOS

Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free Shipping and VAT paid for EU & UK customers. Free Shipping and VAT paid for EU & UK customers. Check out our new arrivals.
210 Button-Down Shirt

210 Button-Down Shirt

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)
 

170
170gsm
100% Merino Wool
18.5 Micron
 

210
210gsm
100% Merino Wool
17.5 Micron
 

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron
 

Care
Machine wash cold with like colors, 
line dry or tumble dry low. 
Low iron if needed.

Origin
Made in Shanghai.

Customer Reviews

Based on 17 reviews
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L
L.W.
Height: 187 cm
Weight: 68 kg
Fit Purchased: Slim
Size Purchased: S
Very good with caveats

Seems like a very solid, versatile and mostly high quality shirt. There are a few stitches here and there that do not look very premium (which is a minor thing, but should not happen with a 160€ shirt). The sleeve length of size "S" is a bit too short for tall people like me. Otherwise, the slim fit fits me great on the chest area, but has too much room in the back. In fact, it is rather unusual for a slim fit to have pleats/extra fabric in the back. Most slim fits rather have darts - to give a more tailored look. That said, I still like the shirt overall, which is why I am giving 4 stars.

M
Marco B.
Height: 180cm
Weight: 69kg
Fit Purchased: Slim
Size Purchased: S
This shirt is amazing

It fits perfectly, the color (burgundy Oxford) is beautiful. It's odor free for days, I really love it.

J
Joao M.
Height: 178cm
Weight: 74kg
Fit Purchased: Slim
Size Purchased: M, L
Beautiful

It's my 3rs W&P shirt and I was a bit concerned about the color but it is absolutely beautiful. The fit and quality as the same as ever: excellent on both counts

D
Dick K.
Height: 189 cm
Weight: 79 kg
Fit Purchased: Slim
Size Purchased: M
Superfast and excellent

I got my beautiful shirt within two days. It fits perfectly and it feels so nice and luxurious! (Of course I love the colour)

Z
Zeke N.
Height: 193 cm
Weight: 81 kg
Fit Purchased: Slim
Size Purchased: L
So far, so (pretty) good

I'm 7 days into the 100 day challenge. The shirt is scratchier than other merino wool clothing I own, but not bad. The fit is pretty good for a tall, skinny guy like me. Tall size was not an option, though I certainly would have chosen it. The buttons down the front are a bit off in the spacing. The bottom buttons create a little bulge of fabric on one side because of this. The blue color is darker than I expected, but I like it. I like the shirt overall, which is good because I have 93 days to go.

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