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We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

New items marked down in the retiring section. Free Shipping and VAT paid for EU & UK customers. New items marked down in the retiring section.

210 Button-Down Shirt

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

52% Merino Wool
48% Supima ® Cotton
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 15 reviews
Joao M.
Height: 178cm
Weight: 74kg
Fit Purchased: Slim
Size Purchased: M, L

It's my 3rs W&P shirt and I was a bit concerned about the color but it is absolutely beautiful. The fit and quality as the same as ever: excellent on both counts

Dick K.
Height: 189 cm
Weight: 79 kg
Fit Purchased: Slim
Size Purchased: M
Superfast and excellent

I got my beautiful shirt within two days. It fits perfectly and it feels so nice and luxurious! (Of course I love the colour)

Zeke N.
Height: 193 cm
Weight: 81 kg
Fit Purchased: Slim
Size Purchased: L
So far, so (pretty) good

I'm 7 days into the 100 day challenge. The shirt is scratchier than other merino wool clothing I own, but not bad. The fit is pretty good for a tall, skinny guy like me. Tall size was not an option, though I certainly would have chosen it. The buttons down the front are a bit off in the spacing. The bottom buttons create a little bulge of fabric on one side because of this. The blue color is darker than I expected, but I like it. I like the shirt overall, which is good because I have 93 days to go.

John R.
Height: 179 cm
Weight: 82 kg
Fit Purchased: Slim, Regular
Size Purchased: XL
Quite excellent

Really good quality, weight and fit. I am wearing it every day. Colour is just what I hoped.

Camillo S.
Height: 175 cm
Weight: 74 kg
Fit Purchased: Slim
Size Purchased: M
Worn it every day since it arrived

I just love the color and feel of this burgundy oxford shirt. The fabric is to die for. I have worn it every day since I got it, and realize I probably should have gone for the 100 day challenge. It's incredibly comfortable, and perfect for those slightly more formal remote video conferences where the "t-shirt business casual" look won't cut it. Actually, I've skipped the t-shirt business casual look entirely and gone back to woven shirts because of this. Or should I say "woven shirt".

I also own a couple of the finer 130 gsm shirts which are brilliant business shirts, but I really think the 210 gsm button-down will become my winter staple. My only small complaint is that even the slim fit runs a bit on the "big" side, but I suppose that's Americans for you. Can't downsize, though, as the collar on the M is just right.

I wear the sleeves slightly folded on warmer days, and fold them down if it's a bit chillier. This makes the shirt incredibly versatile for fall-winter-spring. I suspect it's a bit too thick for summer.

What are you waiting for? Order one!