Own less, own better, and get back to the things you love doing.
About us →
New Arrivals
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Boxer Briefs
€50
Aurora Blue
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Honeycomb Waffle Quarter-zip
€174
Forest Night
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Boxer
€60
Marine Blue
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Honeycomb Waffle Quarter-zip
€174
Black
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Waffle Henley
€152
Moss Green
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Boxer
€60
Black
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Stretch Tech Chino Trouser
€208
Cedarwood
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130 Button-Down Shirt
€170
Aurora Blue & Terracotta Plaid
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince