Own less, own better, and get back to the things you love doing.
About us →
New Arrivals
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Boxer
€60
Marine Blue
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Honeycomb Waffle Quarter-zip
€174
Forest Night
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Stretch Tech Chino Trouser
€208
Cedarwood
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Waffle Henley
€152
Moss Green
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Sweater Polo
€138
Clay
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Honeycomb Waffle Quarter-zip
€174
Black
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130 Button-Down Shirt
€170
Aurora Blue & Terracotta Plaid
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Stretch Tech Chino Trouser
€208
Odyssey Gray
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince