Own less, own better, and get back to the things you love doing.
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New Arrivals
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100% Wool Polo
€98
Light Blue
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100% Wool Polo
€98
Rustic Red
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Ponte Vest
€170
Black Marl
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Ponte Full-Zip Jacket
€210
Black
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130 Button-Down Shirt
€150
Navy/Ochre Plaid
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Signature Polo
€94
Fern Green
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210 Button-Down Shirt
€160
Black Oxford
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100% Wool Crew Neck Tee
€88
Light Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince