We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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Midweight Pique Button-Down Shirt
€198€158
Olive
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Signature Crew Neck Tee
€84
Ocean Teal
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Interlock Crew Neck Tee
€114
Olive
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Stretch Canvas 5-Pocket Trouser
€208
Castlerock
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Ponte Travel Hoodie
€250
Black
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Interlock Crew Neck Tee
€114
Charcoal Heather
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Signature Crew Neck Tee
€84
Forest Night
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Signature Polo
€100
Pine
Own less, own better, and get back to the things you love doing.
About us →
Midweight Pique is Here
We spent extra time dialing in the weight, structure, and texture to make sure it was exactly right—more substantial than our lightweight pique, yet still comfortable and breathable.
To mark the launch, we're offering this item at an introductory 20% off through February 17. After that, it returns to full price.
“I think this is the best shirt I've ever worn. It looks great, it's incredibly soft and comfortable. It feels like it falls over your shoulders, but the fit is still perfect.” —Ethan G.
Best Sellers
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130 Button-Down Shirt
€170
Blue Oxford
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210 Button-Down Shirt
€180
Blue Oxford
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Interlock Jogger
€170
Black
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Signature Crew Neck Tee
€84
Silver Birch
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100% Wool Crew Neck Tee
€94
Washed Navy
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Signature Polo
€100
Charcoal Heather
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100% Wool Undershirt
€90
Natural White
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Boxer Briefs
€50
Black & Gray End-On-End
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our factory partners since 2013.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince