Own less, own better, and get back to the things you love doing.
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New Arrivals
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100% Wool Crew Neck Tee
€88
Spruce Green
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100% Wool Crew Neck Tee
€88
Terracotta
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TENCEL™ Sun Hoodie
€140
Cool Olive Heather
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Interlock Jogger
€160
Black
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130 Button-Down Shirt
€150
Navy & Ash Brown
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Pique Polo
€104
Spruce Green & Washed Navy Birdseye
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Signature Crew Neck Tee
€78
Rosewood
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Signature Crew Neck Tee
€78
Cerulean Blue
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince