We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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TENCEL™ Sun Hoodie
€160
Khaki Heather
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Signature Short Sleeve Henley
€94
Sage Green
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Signature Polo
€100
Slate Gray
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100% Wool Crew Neck Tee
€94
Ocean Teal
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Signature V-Neck Tee
€84
Natural White
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Midweight Pique Button-Down Shirt
€198
Olive
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Stretch Canvas 5-Pocket Trouser
€208€166
Castlerock
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Signature Crew Neck Tee
€84
Ocean Teal
Own less, own better, and get back to the things you love doing.
About us →
20% Off Trousers
Well-tailored, thoughtfully constructed, and designed to move effortlessly through the week. Enjoy 20% off core trouser styles through March 31 and refine the pieces you reach for most. ★★★★★ “Last year I traveled six weeks through India, Nepal and Bhutan wearing these wool trousers daily. A quick rinse once a week, just amazing.” —Paul A.
Shop trousers →Best Sellers
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130 Button-Down Shirt
€170
Blue Oxford
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210 Button-Down Shirt
€180
Blue Oxford
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Interlock Jogger
€170
Black
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Signature Crew Neck Tee
€84
Silver Birch
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100% Wool Crew Neck Tee
€94
Washed Navy
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Signature Polo
€100€90
Charcoal Heather
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100% Wool Undershirt
€90
Natural White
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Boxer Briefs
€50
Black & Gray End-On-End
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.
Join us on instagram
Share your style with @woolandprince