Own less, own better, and get back to the things you love doing.
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Merino essentials
“I’ve been wearing the shirt for 4 days straight and it feels fantastic and doesn’t smell. I’m blown away!”
Shop now →New Arrivals
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TENCEL™ Sun Hoodie
€140
Black Heather
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TENCEL™ Sun Hoodie
€140
Cool Olive Heather
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Ponte Travel Hoodie
€230
Black
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Signature Short Sleeve Henley
€84
Ash Brown
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Signature Short Sleeve Henley
€84
Black
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Pique Polo
€104
Spruce Green & Washed Navy Birdseye
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Signature Polo
€94
Fern Green
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100% Wool Polo
€98
Rustic Red
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
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Share your style with @woolandprince