We are the merino wool experts,
it’s all we do.
Learn more →
New Arrivals
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TENCEL™ Sun Hoodie
€160
Khaki Heather
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Signature Short Sleeve Henley
€94
Sage Green
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Signature Polo
€100
Slate Gray
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100% Wool Crew Neck Tee
€94
Ocean Teal
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Signature V-Neck Tee
€84
Natural White
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Midweight Pique Button-Down Shirt
€198
Olive
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Stretch Canvas 5-Pocket Trouser
€208
Castlerock
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Signature Crew Neck Tee
€84
Ocean Teal
Own less, own better, and get back to the things you love doing.
About us →
Midweight Pique Button-Down
We spent extra time dialing in the weight, structure, and texture to make sure it was exactly right—more substantial than our lightweight pique, yet still comfortable and breathable. “I think this is the best shirt I've ever worn. It looks great, it's incredibly soft and comfortable. It feels like it falls over your shoulders, but the fit is still perfect.” —Ethan G.
Shop now →Best Sellers
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130 Button-Down Shirt
€170
Blue Oxford
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210 Button-Down Shirt
€180
Blue Oxford
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Interlock Jogger
€170
Black
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Signature Crew Neck Tee
€84
Silver Birch
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100% Wool Crew Neck Tee
€94
Washed Navy
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Signature Polo
€100
Slate Gray
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100% Wool Undershirt
€90
Natural White
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Boxer Briefs
€50
Black & Gray End-On-End
We're the merino experts
Why a better shirt starts with merino wool.
Traceable supply chain
We've been working directly with our factory partners since 2013.
Pack less, go further
Travel lighter with merino pieces made to be worn again and again.
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Share your style with @woolandprince