2020 permanently altered the course of our business.
We missed our woven shirt goal by 35%. Ouch! (And that’s even with our first-ever woven shirt sale.)
Prior to 2020, we diversified our assortment and built a nice business with casual items like t-shirts, henleys, sweatshirts, and boxer briefs, which helped us weather the shift in consumer behavior created by the pandemic.
So where do we go from here? Our plan is to be ready if/when the woven shirt business comes back (take your best guess in the comment section below), but our focus will shift almost entirely to our knit business for 2021—expanding our assortment of t-shirts, henleys, sweatshirts, full-zips, half-zips, hoodies, and lounge pants.
Can you do us a big favor and help chart the future of Wool&Prince by completing this 5 minute survey? With the shift in our business strategy, we're eager to hear from you.
Q1 2021 Product
Traceability
We have some exciting partnerships to announce regarding our supply chain. Here's a little teaser:
Personal Update
Family time in eastern Washington over the holidays was a welcome break from the day-to-day.
