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US / rest of world
United States
Europe
Europe

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at euhelp@woolandprince.com including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here.
Underwear return policy here.

Care Instructions

BUTTON-DOWNS & SPREAD COLLAR

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

TEES, UNDERWEAR, & SOCKS

Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

100% MERINO TEES & POLOS

Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free Shipping and VAT paid for EU & UK customers. Free Shipping and VAT paid for EU & UK customers. Check out our new arrivals.
170 Button-Down Shirt

170 Button-Down Shirt

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
18.5 Micron (Oxfords, Solids, Navy/White Gingham, Blue Gingham)
17.5 Micron (Rest of Patterns)
 

170
170gsm
100% Merino Wool
18.5 Micron
 

210
210gsm
100% Merino Wool
17.5 Micron
 

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron
 

Care
Machine wash cold with like colors, 
line dry or tumble dry low. 
Low iron if needed.

Origin
Made in Shanghai (Oxfords, Solids, Most Patterns)
Made in Vietnam (Navy/White Gingham, Blue Gingham)

Customer Reviews

Based on 16 reviews
88%
(14)
6%
(1)
0%
(0)
0%
(0)
6%
(1)
A
Antonio C.
Height: 183 cm
Weight: 87,5 kg
Fit Purchased: Slim
Size Purchased: L

Sempre ottime camicie. Un po' costose ma con caratteristiche sorprendenti, facili da stirare, non fanno pieghe, non danno cattivi odori. Ne comprerò altre.

B
BFewkes
Height: 184 cm
Weight: 81 kg
Fit Purchased: Slim
Size Purchased: L
Nice and comfortable

Well made shirt. My second one. I wondered between size M and L, took the L and it's fine in matterof length - hands and hip. The slim is very comfortable and is like regular with other brands. I wear it with an undershirt. I iron it if needed. Needs ironing after laundry.

T
Tiago G.P.
Height: 183 cm
Weight: 79 kg
Fit Purchased: Slim
Size Purchased: M
Amazing

One of the best shirts I've ever had. Fits perfectly and the fabric is out of this world.

P
Pepijn
Height: 169 cm
Weight: 63kg
Fit Purchased: Slim
Size Purchased: XS
Completely different fit

The twill shirts apparently have a different fit. The shirt was all wrong for me. Had to send it back

F
F.F.
Height: 173 cm
Weight: 63 kg
Fit Purchased: Slim
Size Purchased: S
Excellent

Just completed 100 days challenge in this shirt - and this shirt became like a second skin for 3 months. Even after so many wears, the shirt still looks as new, and without any bad smell. The heavier fabric means I never felt it needed ironing, and kept me comfortable in colder weather, without feeling too hot in warmer one. Can't recommend this shirt enough, if I would own one, that would be it!

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