Own less, own better, and get back to the things you love doing.
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New Arrivals
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Signature Long Sleeve Henley
€94
Aurora Blue
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Signature Long Sleeve Henley
€94
Forest Night
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100% Wool Polo
€98
Aurora Blue
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100% Wool Polo
€98
Terracotta
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Wool Linen Crew Neck Tee
€88
Cerulean Blue
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Wool Linen Crew Neck Tee
€88
Cool Olive
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Wool Linen Crew Neck Tee
€88
Washed Navy
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100% Wool Crew Neck Tee
€88
Spruce Green
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince