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US / rest of world
United States

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Holiday gift with purchase. Free Shipping and VAT paid for EU & UK customers. Holiday gift with purchase.

170 Button-Down Shirt

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

Slightly heavier and warmer than our 130gsm shirt, the 170gsm twill weave has an extra-soft handfeel with a beautiful texture and drape.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

52% Merino Wool
48% Supima ® Cotton
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 12 reviews
Height: 173 cm
Weight: 63 kg
Fit Purchased: Slim
Size Purchased: S

Just completed 100 days challenge in this shirt - and this shirt became like a second skin for 3 months. Even after so many wears, the shirt still looks as new, and without any bad smell. The heavier fabric means I never felt it needed ironing, and kept me comfortable in colder weather, without feeling too hot in warmer one. Can't recommend this shirt enough, if I would own one, that would be it!

Richard A.
Height: 173cm
Weight: 63kg
Fit Purchased: Slim
Size Purchased: S
170 Button Down

I've purchased two of these now and they are fantastic; excellent cut, odour free and very wrinkle resistant requiring minimal ironing.

Pierre S.
Height: 185cm
Weight: 83kg
Fit Purchased: Slim
Size Purchased: L

Still smells good, still looks good without ironing. I have already worn it 3 times. I wanted to offer the same to my brother who is 1m85 but it was too big for him and the size below was likely too small.

Daniel P.
Height: 172 cm
Weight: 75 kg
Fit Purchased: Regular
Size Purchased: S
Fits like a glove.

After I already own a polo shirt and was very satisfied, I also dared to buy a shirt.

The quality is just as fantastic. Firm but not heavy. Had initially worried that size S / Regular is a little too small, but the shirt fits like a glove.

As soon as tshirts are available again, I will complete my wardrobe.

Marc M.
Height: 189 cm
Weight: 78 kg
Fit Purchased: Slim
Size Purchased: M
Staple piece in my minimalist wardrobe

Fits like a glove right out of the box.
Firm but not heavy
Like it says on the box : Own less,Own better