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United States
Europe
Europe

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping and VAT paid for EU & UK customers. Free Shipping and VAT paid for EU & UK customers. Check our out new arrivals.

Casual Merino Shirts

"Amazing quality and fit!"

Leave it to us. We're the experts in merino wool, it's all we do.

Leave it to us. We're the experts in merino wool, it's all we do.

This might be our product <br> with the most loyal following.

This might be our product
with the most loyal following.

Less washing. <br> Fewer wrinkles.

Less washing.
Fewer wrinkles.

Everything about our shirts are better
than a conventional button-down.

A better knit starts with merino.

A better knit starts with merino.

  • I am completing the 100 day challenge and am blown away. There are no smells! This fabric is something out of a fairy tale. - Dan

    What our customers are saying:

    I am completing the 100 day challenge and am blown away. There are no smells! This fabric is something out of a fairy tale.

    ‐Dan

    Shop Button-Downs
  • I've been wearing them for over a year now and they are everything you say they are. I just battle tested them recently with a week of hiking thru New Zealand, wearing the same pair every day. - Evan

    What our customers are saying:

    I've been wearing them for over a year now and they are everything you say they are. I just battle tested them recently with a week of hiking thru New Zealand, wearing the same pair every day.

    ‐Evan

    Shop Boxer Briefs
  • ...for an 8 day off road motorcycle tour [...] I packed 2 other athletic shirts and only ended up wearing my Wool&Prince. - Cody

    What our customers are saying:

    ...for an 8 day off road motorcycle tour [...] I packed 2 other athletic shirts and only ended up wearing my Wool&Prince.

    ‐Cody

    Shop Tees
  • Flat out these are the best sweats I've ever owned. - Daniel

    What our customers are saying:

    Flat out these are the best sweats I've ever owned.

    ‐Daniel

    Shop Interlock Joggers