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US / rest of world
United States

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

We ship from our fulfillment center in the Netherlands. You will receive a tracking number and can expect your shipment in 2 to 4 business days.

More shipping information here

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free Shipping and VAT paid for EU & UK customers. Free Shipping and VAT paid for EU & UK customers. Check out our new arrivals.

130 Button-Down Shirt

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

This item is retiring and that's why the price is reduced. Limited numbers available. Final sale. No returns. Exchanges only permitted for new customers determining correct size.

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

52% Merino Wool
48% Supima ® Cotton
18.5 Micron

100% Merino Wool Herringbone
18.5 Micron

Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Made in Shanghai.

Customer Reviews

Based on 40 reviews
Height: 171 cm
Fit Purchased: Regular
Size Purchased: S

I love this shirt! I can happily wear it as a base layer or over a T-shirt, and it works for just about all occasions. The fit is a bit loose, which I love, but might not be ideal for everyone. I've worn it quite a few times and still no signs of odour, which is typical for merino/wool of all kinds.

Angela W.
Height: 180 cm
Weight: 96 kg
Fit Purchased: Regular
Size Purchased: L

Bought this for my partner and he loves it. Great quality and a perfect fit. Will definitely buy more.

István J.
Fit Purchased: Regular
Size Purchased: M


Height: 185 cm
Weight: 75 kg
Fit Purchased: Slim
Size Purchased: M

With 2 emails requesting a return shipping label I have still not received any replies (5 days and counting). So don't expect that you can return your item in a timely fashion.

In my opinion the fir was on the wider side of regular sizes (for slim fit) and unsuitable for me who is tall and slim. The length was appropriate, but size M might be s tad short in the sleeves.

Hi Jonas, we're sorry to hear you didn't get a response to your email! I've asked our team to reach out to you since we don't see any emails from you currently. You should hear from someone in the next 24 hours regarding setting up your return. We're normally pretty speedy at responses, so we're looking into how we may have missed your email.

Mikael L.
Height: 194 cm
Weight: 72 kg
Fit Purchased: Slim
Size Purchased: M
Excellent shirt, shame about the free briefs

The shirt I ordered is long enough despite me being over six foot four. It's very comfortable and looks smart. I had been hesitant ordering a Medium size fearing it would be too short in body or sleeve length. But I took the plunge as part of the Black Friday deal where you could choose between 3 free items with your order, in my case black briefs. Unfortunately I was dismayed to find there was a biggish hole in the material just under the waistband. I didn't bother with the hassle of sending it back. I haven't worn the briefs yet but I'm guessing they'll be very comfy. But with the hole they will probably not last long. So, to summarise, fast service (the items arrived within 3 working days of my placing the order), great shirt but shame about the briefs. I would have been furious if I had paid the regular price of 45 euros for them! At that price I don't understand how this defect could have escaped quality control! I therefore give the shirt 5 stars but the briefs 2 stars!

Hi Mikael, we're so glad to hear the shirt works well for you! But we definitely wouldn't expect this issue on a pair of our boxers! Can you please reach out to our Help Desk with a couple photos so we can see what we can do for you?