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US / rest of world
United States

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here.
Underwear return policy here.

Care Instructions


When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.


Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide


Measure around the middle of your neck, leaving the tape loose.


Measure around your natural waist, keeping the tape a bit loose.


Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free Shipping and VAT paid for EU & UK customers. Free Shipping and VAT paid for EU & UK customers. Check out our new arrivals.

210 Button-Down Hemd

Unser leistungsstärkstes Hemd, fällt lässig durch sein stärkeres Gewebe. Dieses Hemd hat unser Gründer 100 Tage am Stück getragen.

Unser leistungsstärkstes Hemd, fällt lässig durch sein stärkeres Gewebe. Dieses Hemd hat unser Gründer 100 Tage am Stück getragen.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.


100% Merino Wool
18.5 Micron (Oxfords, Solids, Navy/White Gingham, Blue Gingham)
17.5 Micron (Rest of Patterns)

100% Merino Wool
18.5 Micron

100% Merino Wool
17.5 Micron

76% Merino Wool
24% Linen
18.5 Micron

Machine wash cold with like colors, 
line dry or tumble dry low. 
Low iron if needed.

Made in Shanghai (Oxfords, Solids, Most Patterns)
Made in Vietnam (Navy/White Gingham, Blue Gingham)

Customer Reviews

Based on 21 reviews
Height: 172
Weight: 64
Fit Purchased: Regular
Size Purchased: S
Beautiful shirts

Bought 2 of them. Arrived with the exact size and beautiful fabric. Excellent!

Markku J.
Height: 182
Weight: 97
Fit Purchased: Regular
Size Purchased: XL
Nice touch

The shirt looks and feels very nice. The negative is that it’s made in china. For that reason this is also my last shirt from wool&price

Thanks for your review, Markku. Our factory partners in China are committed to making better, longer-lasting apparel just like us, which is why we work with them. You can read more about our supply chain at the following link:

Didier V.
Height: 176 cm
Weight: 70 kg
Fit Purchased: Regular
Size Purchased: S
Pure excellence

Orders a regular fit size small, Fits perfect. Am a skinny nurse / sport marathon runner and normally was going for a slim fit but thé size small was out of stock. Tried thé shirt and it is fabulous. Went to a work reception and got many compliments so that was very Nice.

Jakub K.
Height: 186
Weight: 95
Fit Purchased: Regular
Size Purchased: L
Great material, ideal fit

Nice colour, kind of warm.
Had to re-stich the button after few uses :(
But generally great quality!

Height: 187 cm
Weight: 68 kg
Fit Purchased: Slim
Size Purchased: S
Very good with caveats

Seems like a very solid, versatile and mostly high quality shirt. There are a few stitches here and there that do not look very premium (which is a minor thing, but should not happen with a 160€ shirt). The sleeve length of size "S" is a bit too short for tall people like me. Otherwise, the slim fit fits me great on the chest area, but has too much room in the back. In fact, it is rather unusual for a slim fit to have pleats/extra fabric in the back. Most slim fits rather have darts - to give a more tailored look. That said, I still like the shirt overall, which is why I am giving 4 stars.