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US / rest of world
United States
Europe
Europe

We ship around the world from the United States via USPS, UPS Mail Innovations, and FedEx.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at euhelp@woolandprince.com including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here

Care Instructions

BUTTON-DOWNS & SPREAD COLLAR

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

TEES, UNDERWEAR, & SOCKS

Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

100% MERINO TEES & POLOS

Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

New items marked down in the retiring section. Free Shipping and VAT paid for EU & UK customers. New items marked down in the retiring section.
Retiring Button-Down Hemd

Button-Down Hemd

Unser 17.5 Micron Gewebe hat die gleichen knitterfreien und geruchsneutralisierenden Eigenschaften wie sein Vorgänger aus der „100-Tage-Challenge“. Es ist ein wenig weicher und ein bisschen atmungsaktiver. Die perfekte Mischung aus Funktion und Komfort.

Details
  • Grammatur: 130gr/m2
  • 100% Merino Wolle
  • 17.5 Micron
  • Made in Shanghai 
  • Unser Model Jeremy wiegt 78kg, ist 185cm gross und trägt ein Medium Slim Fit.
  • Slim Fit: Unser moderner, tapered Fit. Und unser beliebtester Fit.
  • Regular Fit: Ein bewährter Fit mit mehr Luft an Brust, Armen und Taille. Im Vergleich zum Slim Fit ist der Regular Fit 2.5cm grösser an Brust und Arm und 5cm weiter um die Taille.
This item is retiring and that's why the price is reduced. Limited numbers available. Final sale. No returns. Exchanges only permitted for new customers determining correct size.

Unser 17.5 Micron Gewebe hat die gleichen knitterfreien und geruchsneutralisierenden Eigenschaften wie sein Vorgänger aus der „100-Tage-Challenge“. Es ist ein wenig weicher und ein bisschen atmungsaktiver. Die perfekte Mischung aus Funktion und Komfort.

Details
  • Grammatur: 130gr/m2
  • 100% Merino Wolle
  • 17.5 Micron
  • Made in Shanghai 
  • Unser Model Jeremy wiegt 78kg, ist 185cm gross und trägt ein Medium Slim Fit.
  • Slim Fit: Unser moderner, tapered Fit. Und unser beliebtester Fit.
  • Regular Fit: Ein bewährter Fit mit mehr Luft an Brust, Armen und Taille. Im Vergleich zum Slim Fit ist der Regular Fit 2.5cm grösser an Brust und Arm und 5cm weiter um die Taille.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

170
170gsm
100% Merino Wool
18.5 Micron

210
210gsm
100% Merino Wool
17.5 Micron

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron

Specialty
170gsm
52% Merino Wool
48% Supima ® Cotton
18.5 Micron

225gsm
100% Merino Wool Herringbone
18.5 Micron

Care
Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Origin
Made in Shanghai.

Customer Reviews

Based on 45 reviews
80%
(36)
11%
(5)
7%
(3)
0%
(0)
2%
(1)
n
novaktomo
Height: 173
Weight: 73
Fit Purchased: Slim
Size Purchased: M
Good

Nice shirt, wish it were cheaper

A
Alvaro M.
Height: 1’79cm
Weight: 70Kg
Fit Purchased: Regular
Size Purchased: S
Excellent quality

Everything perfect.

A
Adam J.

Great shirt

D
D.J.
Height: 170 cm
Weight: 60 kg
Fit Purchased: Slim
Size Purchased: XS
130 Button-Down Shirt

Bought 130 Button-Down Shirt XS Slim fit. Fits perfectly. Delivery really fast. Good communication with Customer Experience Team. Colors as like in a shirts photo.
Perfect experience.

j
jmt
Height: 180 cm
Weight: 78 kg
Fit Purchased: Slim
Size Purchased: M

Light grey - slim fit

I was a bit worried about the sizing as I am often between sizes. Expected M to be really long but actually fits really well.
The cut is great and versatile.
I can wear it opened with a t-shirt under it, tucked or untucked (which I really thought would not work based on the size chart - shirt dimensions seemed longer than anything I usually wear) and all these options just work.
Still warm during the day where I live and I did not try it under the sun. But starting to use it on evenings and got compliments about it already.

I do not feel restricted in movements and liove the cut as it is. Still wondering about getting one in regular fit that would be more for a casual daily wear around the house.

I got the light gray, which looks better and darker in real life than in the pictures imho.

I was also worried about transparency as some of the lighter shirts look a bit "see-through" in some of the pictures. Because of that I did consider heavier gsm. In the end, no issue with the light grey 130 one, even with a black undershirt.
My other favoriter piece of clothing from wool&prince if the black long sleeve henley. If weared unbuttoned with the button pannel opened as a V-neck, it makes a good udershirt for the oxford and both clothes pair nicely,

Can not comment on durability yet but planing to wear this daily in winter so it will be a good test.

As for paying 150 euros for a shirt, I can not comment on it. But if you plan to wear it daily as I do, it changes the way you think about it maybe. If durability is good, I'll definitely buy more.

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