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US / rest of world
United States
Europe
Europe

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Returns

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at euhelp@woolandprince.com including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

We ship via DHL from our fulfillment center in the Netherlands. You will receive a tracking number and can expect your shipment in 2 to 4 business days.

More shipping information here

Care Instructions

BUTTON-DOWNS & SPREAD COLLAR

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

TEES, UNDERWEAR, & SOCKS

Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

100% MERINO TEES & POLOS

Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free Shipping and VAT paid for EU and UK customers. Free Shipping and VAT paid for EU and UK customers.

Button-Down Hemd

Unser 17.5 Micron Gewebe hat die gleichen knitterfreien und geruchsneutralisierenden Eigenschaften wie sein Vorgänger aus der „100-Tage-Challenge“. Es ist ein wenig weicher und ein bisschen atmungsaktiver. Die perfekte Mischung aus Funktion und Komfort.

Details
  • Grammatur: 130gr/m2
  • 100% Merino Wolle
  • 17.5 Micron
  • Made in Shanghai 
  • Unser Model Jeremy wiegt 78kg, ist 185cm gross und trägt ein Medium Slim Fit.
  • Slim Fit: Unser moderner, tapered Fit. Und unser beliebtester Fit.
  • Regular Fit: Ein bewährter Fit mit mehr Luft an Brust, Armen und Taille. Im Vergleich zum Slim Fit ist der Regular Fit 2.5cm grösser an Brust und Arm und 5cm weiter um die Taille.
This item is retiring and that's why the price is reduced. Limited numbers available. Final sale. No returns. Exchanges only permitted for new customers determining correct size.

Unser 17.5 Micron Gewebe hat die gleichen knitterfreien und geruchsneutralisierenden Eigenschaften wie sein Vorgänger aus der „100-Tage-Challenge“. Es ist ein wenig weicher und ein bisschen atmungsaktiver. Die perfekte Mischung aus Funktion und Komfort.

Details
  • Grammatur: 130gr/m2
  • 100% Merino Wolle
  • 17.5 Micron
  • Made in Shanghai 
  • Unser Model Jeremy wiegt 78kg, ist 185cm gross und trägt ein Medium Slim Fit.
  • Slim Fit: Unser moderner, tapered Fit. Und unser beliebtester Fit.
  • Regular Fit: Ein bewährter Fit mit mehr Luft an Brust, Armen und Taille. Im Vergleich zum Slim Fit ist der Regular Fit 2.5cm grösser an Brust und Arm und 5cm weiter um die Taille.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)

170
170gsm
100% Merino Wool
18.5 Micron

210
210gsm
100% Merino Wool
17.5 Micron

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron

Specialty
170gsm
52% Merino Wool
48% Supima ® Cotton
18.5 Micron

225gsm
100% Merino Wool Herringbone
18.5 Micron

Care
Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.

Origin
Made in Shanghai.

Customer Reviews

Based on 35 reviews
80%
(28)
9%
(3)
11%
(4)
0%
(0)
0%
(0)
M
Magnus J.
Height: 193
Weight: 125kg
Fit Purchased: Regular
Size Purchased: XXL
Nice shirts

Perfect fit for me and nice material. I would like more colours though. Remains to see how the hold up but so far so good.

D
David C.
Height: 193cm
Weight: 88kg
Fit Purchased: Slim
Size Purchased: L
Great shirts for work and leisure

I bought two shirts and couldn’t be happier. I am in the process of converting all my cotton-based clothes to merino (already done for socks, underwear and t-shirts). So I needed few good merino shirts for work.

I am 1.93m, 88kg, with narrow shoulders and the Slim L size fits me perfectly. I wore one this week for a day trip (6hours train and a lot of walking in Paris) and the shirt didn’t wrinkle, didn’t smell and felt good on the skin. I am used to wear merino t-shirt so that probably help felling comfortable with this shirt.

G
Gareth B.
Height: 181 cm
Weight: 92 kg
Fit Purchased: Regular
Size Purchased: XL
Great quality

Love the quality

J
Jeremy W.
Height: 5’11”
Weight: 100kg
Fit Purchased: Regular
Size Purchased: XL
Quality and comfort

Excellent quality and a luxurious feel. I love it

A
Adrian S.
Height: 180cm
Weight: 100kg
Fit Purchased: Regular
Ok

Doesn’t smell. No much ironing needed. A bit itchy.

Also, didn’t get the 10% discount that is all over the website.

All of the 10% vouchers only seem to work on the US site.

Expect it is ether if you live in the US

MADE IN CHINA

ONLY REGULAR IN STOCK ACROSS ALL SHRTS

Hi Adrian, thanks for your review. It looks like the discount was indeed applied to your order - the sale price is reflected on the site already; no code is needed. I've passed on your feedback to the team that it's not easy to see the original price vs the discounted price, so they are looking into a way to make this more clear. Please don't hesitate to reach out to the HelpDesk if we can clarify anything for you: euhelp@woolandprince.com. We're happy to help!