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US / rest of world
United States
Europe
Europe

We ship around the world from the United States via USPS and DHL.

For European customers, we offer our best selling shirts shipped directly from the Netherlands. (No shipping delays, unexpected duties, or customs clearance charges.)

Free Shipping, Free Exchanges

Free Ground Shipping On Orders over €50

Have a return or exchange? Simple!
To start the process, notify us with an email at euhelp@woolandprince.com including your order number (#1234E) and the item you’re sending back.

Delivery Time in Business Days

Our Europe warehouse is located in the Netherlands. You can generally expect your order to be delivered within 4-10 business days, depending on your proximity to the warehouse.

More shipping information here.
Underwear return policy here.

Care Instructions

BUTTON-DOWNS & SPREAD COLLAR

When necessary, we recommend taking your shirt to the dry cleaners for a crisp look. You can also machine wash your shirt using normal cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

TEES, UNDERWEAR, & SOCKS

Gentle cycle on cold with regular laundry detergent. Lay flat or line dry. Don't use drying machine.

100% MERINO TEES & POLOS

Hand wash cold. Lay flat or line dry. Don't use drying machine.

Size Guide

Neck

Measure around the middle of your neck, leaving the tape loose.

Waist

Measure around your natural waist, keeping the tape a bit loose.

Chest

Measure under your arms around the fullest part of your chest

Arm length

Measure from the back of your neck across the top of your shoulder to your elbow, and down to your wrist

Size Extra SmallXS
Neck 13.5-14"
Chest 32-34"
Waist 26-28"
Arm Length 31-32"
Size SmallS
Neck 14-14.5"
Chest 35-37"
Waist 29-31"
Arm Length 32-33"
Size MediumM
Neck 15-15.5"
Chest 38-40"
Waist 32-34"
Arm Length 33-34"
Size LargeL
Neck 16-16.5"
Chest 41-43"
Waist 35-37"
Arm Length 34-35"
Size Extra LargeXL
Neck 17-17.5"
Chest 44-46"
Waist 38-40"
Arm Length 35-36"

Need more size information? Click here for shirt measurements and here for a note about our fits.

Free Shipping and VAT paid for EU & UK customers. Free Shipping and VAT paid for EU & UK customers. Check out our new arrivals.
Retiring Button-Down Hemd

Button-Down Hemd

Unser 17.5 Micron Gewebe hat die gleichen knitterfreien und geruchsneutralisierenden Eigenschaften wie sein Vorgänger aus der „100-Tage-Challenge“. Es ist ein wenig weicher und ein bisschen atmungsaktiver. Die perfekte Mischung aus Funktion und Komfort.

Details
  • Grammatur: 130gr/m2
  • 100% Merino Wolle
  • 17.5 Micron
  • Made in Shanghai 
  • Unser Model Jeremy wiegt 78kg, ist 185cm gross und trägt ein Medium Slim Fit.
  • Slim Fit: Unser moderner, tapered Fit. Und unser beliebtester Fit.
  • Regular Fit: Ein bewährter Fit mit mehr Luft an Brust, Armen und Taille. Im Vergleich zum Slim Fit ist der Regular Fit 2.5cm grösser an Brust und Arm und 5cm weiter um die Taille.
This item is retiring and that's why the price is reduced. Limited numbers available. Final sale. No returns. Exchanges only permitted for new customers determining correct size.

Unser 17.5 Micron Gewebe hat die gleichen knitterfreien und geruchsneutralisierenden Eigenschaften wie sein Vorgänger aus der „100-Tage-Challenge“. Es ist ein wenig weicher und ein bisschen atmungsaktiver. Die perfekte Mischung aus Funktion und Komfort.

Details
  • Grammatur: 130gr/m2
  • 100% Merino Wolle
  • 17.5 Micron
  • Made in Shanghai 
  • Unser Model Jeremy wiegt 78kg, ist 185cm gross und trägt ein Medium Slim Fit.
  • Slim Fit: Unser moderner, tapered Fit. Und unser beliebtester Fit.
  • Regular Fit: Ein bewährter Fit mit mehr Luft an Brust, Armen und Taille. Im Vergleich zum Slim Fit ist der Regular Fit 2.5cm grösser an Brust und Arm und 5cm weiter um die Taille.

If you’re only going to buy one shirt, make it this one.

We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).

Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.

Read the shirt guide and learn about our different fabrics.

Fabric

130
130gsm
100% Merino Wool
18.5 Micron (Oxfords, Solids, Navy/White Gingham, Blue Gingham)
17.5 Micron (Rest of Patterns)
 

170
170gsm
100% Merino Wool
18.5 Micron
 

210
210gsm
100% Merino Wool
17.5 Micron
 

Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron
 

Care
Machine wash cold with like colors, 
line dry or tumble dry low. 
Low iron if needed.

Origin
Made in Shanghai (Oxfords, Solids, Most Patterns)
Made in Vietnam (Navy/White Gingham, Blue Gingham)

Customer Reviews

Based on 54 reviews
78%
(42)
13%
(7)
6%
(3)
2%
(1)
2%
(1)
J
Joseph
Height: 6,2"
Fit Purchased: Regular
Size Purchased: XXL
Nice light shirt, a bit tight around the waist

Great shirt with a breathable material. Though it feels a bit 'crisp' (like a chemically treated non-iron shirt), it is hopefully just due to the weave and will hopefully soften over time. It's roomy at the top, slightly snug at the waist, and looks durable. I've enjoyed wearing it and look forward to more color options. Ideal for travel, as it stays fresh after a day's wear.

E
Enrico F.
Height: 179
Weight: 120kg
Fit Purchased: Regular
Size Purchased: XXL
Very nice fabric, nice color, nice fit

The fabric and color are looking very nice, the fit is OK, but not too much reserve

A
Antonio C.
Height: 183 cm
Weight: 87 kg
Fit Purchased: Regular
Size Purchased: L
Great

A great shirt. The 130gsm weight is ideal for warmer seasons. Incredible resistance to creases and odors. I will buy more, maybe heavier.

L
Laszlo T.
Height: 181 cm
Weight: 74 kg
Fit Purchased: Slim
Size Purchased: S
Decent cut and great material

The wool is a bit scratchy but the wool magic of sweat resistance is great. I also had to soak the shirt in vinegar because it had the raw wool smell after sweating that wouldn't go away even with washing. Since then it's A-OK!

The color is intentionally non-uniform (slight variations in thread color, wasn't dyed after weaving), which improves the look a lot, but the color is a bit too saturated.

The sizing runs a bit large for my European taste, but after the flawless exchange the S size is a good fit.

Overall, I enjoy wearing it a lot.

P
Paul K.
Height: 175
Weight: 60 kg
Fit Purchased: Slim
Size Purchased: XS
Absolutely love it!

But the size does run a bit small. I returned a small in exchange for an extra small. I'm 175 cm and weigh 60 kg. But now that I have the right size, I love the fit and the feel of the fabric. Both the T-shirt and the button-down are my new favorite clothes in my closet.

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