If you’re only going to buy one shirt, make it this one.
We were tired of the dry cleaners, so we decided to make a better button-down. Relying on the tried-and-true benefits of merino wool, we designed these shirts designed to be worn more and washed less. Our founder wore his for 100 days straight, just to prove the performance of merino (side note, you can earn a free shirt doing the same).
Replace your entire closet of shirts with just a couple of ours. They’re better for you, your wallet, and the environment. They’re just better.
Read the shirt guide and learn about our different fabrics.
Fabric
130
130gsm
100% Merino Wool
17.5 Micron (Patterns)
18.5 Micron (Oxfords and Solids)
170
170gsm
100% Merino Wool
18.5 Micron
210
210gsm
100% Merino Wool
17.5 Micron
Linen
140gsm
76% Merino Wool
24% Linen
18.5 Micron
Care
Machine wash cold with like colors,
line dry or tumble dry low.
Low iron if needed.
Origin
Made in Shanghai.